A good digital marketer will tell you, “never skimp out on a good landing page.” In reality, you might be thinking, “Landing pages. Okay, got it!” But, in your head, you may actually
Landing pages drive your consumers to land on a specific web page. While you think you haven’t heard of one, you actually see them on every website and digital ad you see. Landing pages also take consumers from their first destination of an ad, email or social media post to the web page marketers want to draw leads from.
Landing pages should also be tied to something specific. You want to drive your leads to what you have promised them. For example, if you want them to take advantage of a “50% off sale,” then you want to drive them to the items they can purchase in the sale. Linking them to a page that has no meaning to what you have promised them will drive those new leads away.
Now that you know a bit about what landing pages are…here are the top 5 tips to think about before creating them.
Simplistic design. Don’t make it too flashy and difficult to find the main message. Give the consumers what they want and a clear direction of what they need to do. As they say, the easier the better!
Keep the audience in mind. Paying attention to what your audience interacts with not only impresses them, but it also keeps them engaged. Do some research on what your audience tends to click on and leverage that as you create landing pages.
Establish ONE call to action. What is the ultimate goal for the people who visit this landing page? If you give them too many options, people will either get tired and leave your webpage, or they will get confused as to what they are visiting that page for. Make your goal clear and the results will follow.
Form fills. Whether your goal is gathering emails or completing registrations, there are options to add them onto a form. Use them to your advantage!
Connect them with your other marketing channels. Give them options to follow you on social media, subscribe to your email list or visit your shopping cart. These can easily be added by linking buttons or small images on your landing page to the places you want people to go.
Like what you are reading, but have no idea where to begin with webpages and websites? Call on Fly Pages to help you get started!