What is Google Map Pack?
Google’s Map Pack is a tool designed to boost your search engine results and help potential local customers find your business. Google Map Pack displays a map of results from your search along with three businesses that Google believes match what you are searching for. These businesses will be displayed with their name, star rating, hours, location, and service details. From there, you are one tap away from investigating these businesses and viewing their full details on Google Business Profile.
Here’s an example of a Google Map Pack that appears when I search for coffee shops near me.
Why Map Pack Matters
Google Map Pack is an important tool to understand when planning your digital marketing strategy. 46% of all Google searches are looking for local information. Along with this, 72% of consumers who performed a local search visited a store within five miles. These stats and much more paint a clear picture. Local searches are happening in large volumes and these searches inform where people take their business.
Another important aspect is where these results are placed. The majority of local searches are taking place on mobile, and Google Map Pack occupies the top portion of these search results. This means that during this critical part of the information-seeking process, this search tool occupies the entire screen with useful results that people are likely to use. Even if your website is ranking as the top search result, it is still being beaten out by Google Map Pack results.
Pro Tip: Even the Map Pack is below top ads in search results. Could the right digital advertising agency partner help you take up the whole top of the search page results? With the right strategy and mix of ads, SEO, and social media, it’s entirely possible.
If you are a local business, this is a great place for potential customers to learn about your business.
How Can I Show Up in Map Pack?
Being placed in Google Map Pack results means increasing your brand’s reputation as determined by Google’s algorithms. This means that there is no step-by-step guide for this process, but there are things that have been found to help.
Claim your Google Business Profile listing.
This should be your first step before proceeding with any other efforts. Once this account is claimed, then you can ensure your business’s details are all up to date. It is also important to work towards generating more reviews for your business on your Google Business Profile.
Optimize your website’s SEO for appropriate keywords.
Optimizing your website’s SEO is important for your business’s website in general, but it will also help inform Google on which searches your business should appear in. Create consistency when mentioning details on your website and your Google Business Profile.
Create credible mentions of your business online.
This will let Google know that your business is trustworthy and should have future local searches directed there. There are many creative ways to create mentions of your business, but a great place to start is to be listed on business directories. Being listed with consistent details will build your business’s credibility online.
Lead the Pack to Connect with your Target Audience
The Google Map Pack feature has the potential to increase your local brand awareness, which means more growth for your business. Call on the Fly Pages team today to coordinate new ways to see your business succeed through digital marketing.
Written by Antonio Jaquez; Graphic by Kenzie Akins.
