Digital Advertising Agency

Local business advertising choices include many traditional options such as print, television, billboards, and radio, but we’ve also found that digital advertising delivers a great return on investment for local search, such as a Google Map Pack listing. Together with an optimized website and updated and maintained directory listings like Google Business Profile, online advertising can deliver local customers right to your door.

You can advertise on Google using different types of ads, optimized to reach your customers where they’re most likely to see the ads and click on them. Google Ads campaigns look different for each of our clients. Some businesses have hugely successful local search campaigns that are strictly pay-per-click, while others target a national service area using display advertising that is shown on many websites and platforms. We don’t usually recommend Google display ads for our clients, but we consider all the digital advertising options so that we can recommend ads that we think will work best for your business.

One option we are using for digital advertising campaigns for local target audience conversions is Google Performance Max. This campaign type leverages search ads, display ads, local Google Map listings, YouTube ads, and Google Discover to optimize ad views, shopping, and local conversions from a single ads management dashboard. Ask our digital ads specialist about how Performance Max could work for you.

Pay per click (PPC) is an advertising model where advertisers pay a fee each time their ad is clicked. That cost per click can vary depending on your ads’ bidding strategy and competition for specific keywords, budget, and campaign settings.

We’ve seen costs for Google PPC ads range from just pennies per click, to $50 or more. The good news is that we set a “not to exceed” budget so you know exactly how much you’ll spend on Google pay per click advertising. A word to the wise: Google only allows you to set a daily budget. If you want to stick within a monthly budget on Google, you would divide the amount you want to spend in a month by 30.4, then set that amount as your daily budget.

Display advertising uses visual ads like banners, images, or videos on websites and apps to increase brand awareness and drive traffic. Google display ads are served, by default, on websites, smartphone apps, and even in YouTube videos. You can select certain audiences and settings to choose when and where your display ads are shown, and whether you’ll pay for views or clicks.

Search advertising places ads on search engine results pages (SERPs) based on keyword bids and relevancy to target audiences. These types of PPC ads can target specific search intent, such as when someone is ready to make a purchase. They can also be used to increase brand awareness or to show up when someone searches for your competitor.

Social media advertising can include dedicated ads that feature a primary message, image, and call to action, and boosted social posts that you pay to have delivered to more people than just your profile followers.

Social media ad costs vary depending on the platform, target audience, and campaign settings. You can set a budget and pay per click, impression, reach, landing page view, and other actions. We manage paid advertising on all social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Facebook (Meta) advertising allows businesses to create targeted ads, define their audience, and set budget and bidding strategies to reach and engage users. Recent changes in Facebook ads policies have limited how precisely you can deliver ads to potential customers, but we still like the platform for driving awareness of limited-time promotions, product sales, driving leads to websites or event registrations, and brand awareness.

The usefulness of Facebook advertising depends on your company, its service or product, your location, and your target audience. Facebook is also a great place for Brand Awareness campaigns, so don’t count it out completely, no matter what your advertising focus is.

A sponsored post on Facebook is a paid advertisement that appears in a user’s feed, targeting specific audiences to increase visibility and engagement. Again, while we can’t be as precise now as we could a year ago with Facebook targeting, sponsored posts greatly expand your reach and deliver your post to more people, instead of being limited to just 2 percent or less of your page’s followers.

Facebook advertising costs vary, depending on factors like targeting, ad format, and competition. Cost per click (CPC) can range from a few cents to dollars, but you can set a “not to exceed” lifetime or daily budget to control your ad costs for the duration of a specific promotional campaign.