To go Live or not to go Live? That is the Question.

Video capabilities continue to grow on social media. There are many different types like standard video, boomerangs, rewinds and of course, live video. Many platforms such as Facebook, Twitter, Instagram and Snapchat have a live video component. Not only does live video rock the journalism and broadcast media world, but it improves your visibility on social media.

Here are our tips on why going live can help your social media growth.

Greater Reach = More Eyeballs. Social media platforms love to give credit to their features that you use when you are within that platform. For example, Facebook loves to increase the reach of people who use Facebook Live. Plus, viewers are 3x more likely to watch a live video rather than a prerecorded video!

Hello, Conversions! According to the latest research on video marketing metrics, people who watch a live video are 70% more likely to purchase a product after viewing it. You can easily do live product demonstrations, behind-the-scenes looks of upcoming products or even interviews with influencers who endorse the product or service you are trying to sell.

Transparency. Yes, this seems like a scary word, but it establishes good rapport with your customer base. The more they know about you, your company and your mission…the more the are likely to engage with your content and support your business.

Increases Customer Relationships. Live videos give you a platform to tell your business story and show it to your customers. The more you tell the more people will remember you and want to keep watching.

You’ve heard the scoop, and you agree that statistics are quite good! Now, you have yourself wondering…what are some ideas to get us started on live video? Fly Pages is here to help. Here are a few ideas to get your creative gears rolling:

• Do a behind-the-scenes look at a day in the life at your office space.
• Showcase an event your company is attending.
• Video some interactive training or tutorials.
• An awareness message about something that is important to your community.
• A donation opportunity to get your customers to rally behind.

Like the idea of live videos for your business, but have no idea where to begin? Contact Fly Pages for assistance on developing your live video strategy!