Having a cell phone attached to our hips is a normalcy of everyday life. It serves as a way to connect us with people, search for something with just a few clicks or see new advertisements. The beginnings of digital marketing started with the birth of the computer in 1981. The digital marketing world has grown into different arms such as social media marketing, search engine optimization (SEO), email marketing, search engine marketing, content marketing, and mobile marketing.
According to a recent study by eMarketer, “The average US adult will spend 3 hours, 43 minutes (referenced as 3:43) on mobile devices in 2019, just above the 3:35 spent on TV. With the average consumer also now spending 2:57 in apps, versus 0:26 in mobile browsers. ” These changes call for a shift in marketing efforts to mobile marketing.
Mobile marketing is digital marketing aimed at reaching an audience on their mobile phones through websites, apps, text messages, and social media platforms. These marketing efforts can be through pop-up ads, offer to message, promoted social media posts and more. Since mobile platforms host up to 60% of digital media time for users, it is important to make sure you are taking a look into your business’s mobile statistics.
Here are 3 tips to start optimizing your marketing efforts for mobile.
- Understand your Audience. Pull your reporting to see where your audience is interacting the most. Do they prefer to go to your website or find you on social media? What times do the visit you on their mobile devices? These are just some questions you should be asking yourself as you look through your marketing reports.
- Mobilize your email marketing efforts. No one likes a clunky email that looks jumbled and out of place on their phone. With over 51% of consumers checking their mobile phone for email, make sure your e-blasts look great with the computer, tablet and mobile viewing. Use email preview to check through your emails in desktop and mobile view before sending.
- Check your website on your mobile phone. Check your website on your own phone to see how it looks. Does it look wonky or too cluttered? Clean it up and optimize it for both mobile and desktop viewing.
Ready start mobile marketing, but not sure where to start? Contact Fly Pages for a consultation today!