We hear the story far too often. A prospective client comes to us needing help, but is skeptical. They’ve just had a bad experience with an agency that made big promises, charged them a lot of money, and then didn’t deliver.
If you’ve been burned by a digital marketing agency, there’s still hope. We’ve mapped out the way forward with a few steps that will help open your hearts to marketing love again.
1. Take a closer look at what happened with the digital marketing agency.
We know, we know. It can be painful to examine a relationship after a breakup, even a business one. But it’s important to learn from these experiences so the same problems don’t rear their ugly heads the next time you need help from a digital marketing agency. A few common complaints we hear are:
The measurements of success were confusing.
Often, an agency will just send a dashboard of pre-made reports filled with unintelligible graphs and charts that make your head spin. But in order to see your ROI and understand how your investment is working, you should receive a detailed monthly report with information about what the agency is doing, why it’s working, and data you can actually interpret.
The deliverables weren’t what you were expecting.
There’s nothing worse than having an incredible vision for a marketing campaign – and spending a pretty penny on it – only to be disappointed in the final product. Next time, make sure you clearly communicate with your agency what you want, giving examples or inspiration, so they can understand what you’re looking for and nail the execution.
It’s also key that the agency you choose can customize a strategy specifically for you. The marketing collateral should be tailored for your industry, your location, your target audience, and your business goals.
There was very little communication or support.
Communication is key! From the initial consultation to the breakdown in pricing to your vision of the end results, a strategic marketing partner will clearly communicate with you and offer support every step of the way.
2. Talk about it.
We can not emphasize how important communication is. Once you’ve recovered from the bad experience and are ready to move on with a new digital marketing agency, be open with them about what went wrong with the last one. If the new agency understands where you’re coming from, they’re much more likely to be able to focus on your real needs and avoid any of the nasty issues from before.
3. Try a small project.
Take baby steps and start with a smaller project to see how things go. This gives you an opportunity to get a feel for how they work and see if the partnership is a good fit. It also helps you build trust with minimal risk to your budget.
If you’ve had a bad experience with a marketing agency, don’t despair. At Fly Pages, we are your marketing implementation partner, not just another agency that offers big promises. We know what we can do, and we build lasting partnerships with business owners who want proof their marketing investment is helping grow their business. Let us prove it to you.
Curious to learn more? Reach out for a free 30-minute consultation!