Digital advertising can seem daunting and mysterious, however, our team members at Fly Pages have decades of experience. We keep up with all the latest algorithm updates and audience behaviors to help our clients maximize return on ad spend (ROAS) and overall marketing return on investment (ROI).
We sat down with Malinda Hall, a digital advertising expert at Fly Pages, to gain further insight into what she does for our digital advertising agency to improve lead generation and conversions for our clients.
Q: What is your role at Fly Pages?
A: I am a Digital Advertising Expert and Acquisition Specialist. I create and manage Meta and Google ad campaigns that support our clients’ business goals, drive leads and conversions, and generate revenue and growth.
Q: How has your sales and marketing backgrounds helped you?
A: I graduated with a degree in marketing but began my career in radio sales and then worked in the marketing department of a national new home builder before landing at Fly Pages.
My sales experience exposed me to a lot of different businesses, their unique challenges, and how those businesses worked. My time with the new home builder helped me understand more about lead nurturing and what tools the sales team needed to move those leads through the funnel. It also exposed me to how traditional and digital marketing can work together in an integrated marketing strategy based on business goals. This is all valuable experience that has informed my work as a digital advertising expert.
Q: What is your experience working with clients as a digital advertising expert, and how do you ensure their satisfaction and success?
A: We work with our clients to determine their business goals (whether that is long-term or short-term goals) and then create a digital strategy to help them meet those goals. We work with them every step of the way, from helping them determine their targeting, budgets, promotions, timing of promotions, and more.
Then, once we start the campaigns we stay on top of them and are ready to make any adjustments if we see that the performance is not where we’d like it to be. All along the way, we communicate these updates to the client.
At various points during each advertising campaign, we send reports that recap campaign performance and help us evaluate how ads are impacting business goals. We don’t believe in the “just set it, and forget it” strategy that a lot of agencies use. Every client brand, goals, and target audience is unique, so there’s no “one size fits all” approach that gets the best results. Our campaigns are always customized.
Q: How do you stay updated with the latest trends and changes in social media platforms and algorithms, and how do you incorporate this knowledge into your client strategies?
A: As a digital advertising expert, I am always learning as the digital marketing world is fast-paced and constantly changing! To stay informed, we follow the official sources of the platforms we use, as they are always releasing updates and tips. We also follow industry leaders and subscribe to their channels, blogs, etc. for the most recent trends and best practices. We do a lot of ongoing education and workshops as well!
Q: How do you approach creating a digital advertising strategy for a new client? What steps do you take to understand their unique needs and goals?
A: We always start with an initial client meeting to learn more about their business, brand voice, goals, and expectations. We look at their social media and digital advertising history to see what they’ve tried, where they have succeeded, and where they’ve failed. We then perform a competitor analysis to see what type of digital content their competitors are sharing and how often.
We then look for gaps or areas where the client can stand out. We try to really understand their target audience, what their pain points are, and where they are spending their time online.
We can then recommend the most suitable social media and digital advertising platforms based on the client’s goals, target audience, and budget. From there, we collaborate with client teams to develop a content strategy and calendar that aligns with those factors and incorporates paid, owned, and earned digital marketing tactics. We’re true believers in approaching digital marketing with an integrated approach; we know how to get results, and we’re always refining what we do to maximize ROI.
Q: How do you ensure consistency in branding and messaging across different social media platforms when managing multiple accounts for various clients?
A: We keep brand kits and style guides top of mind when developing content for our clients. We also have multiple team members monitoring what we develop and looking for inconsistencies. We always have our clients approve what we’ve created before we post.
Consistency in branding and messaging is key to building trust with audiences who expect authenticity and honesty. Digital ads are just one part of building those relationships, and we’re careful to make sure we’re supporting the brand with every target audience touchpoint.
Q: What do you believe sets Fly Pages apart from other digital marketing agencies?
A: We customize services to each of our clients and stay in constant communication with them. We’ve had clients come to us after breaking up with other agencies, and their primary concern was feeling disconnected from the advertising process. They’ve struggled to understand how their ads are performing and how they’re supporting business revenue goals.
We view ourselves as allies and advocates for our clients, and we love helping them truly understand how their ads and digital marketing tactics are performing, and what that means to their business growth.
Q: What is your favorite part about working at FlyPages?
A: I love helping clients really connect with their audiences through digital platforms. I also love the analytical side of things…you can learn so much about your audience’s wants, needs, and behaviors if you know what the data is telling you.
We have so many talented team members here at Fly Pages who are experts in their field and love to share valuable information. We’re a collaborative and high-performing team, and we all share a vested interest in helping businesses succeed in the digital advertising world. When our clients win, so do we!
Learn more about our digital advertising services, and how our team can help you maximize ROI with our clear and straightforward approach to collaborative marketing. If you want to learn more about utilizing digital ads to grow your business, reach out to us for a FREE 30-minute consultation with a digital advertising expert. We’re happy to help you save the digital day!
Written by Evelyn Williamson. Graphic by Kenzie Akins. Updated by Becky Dolgener.
