In today’s fast-paced digital world, email marketing continues to be a tried-and-true method for businesses to engage with their audience, nurture leads, and drive conversions. However, standing out in a crowded inbox and maximizing the impact of your email campaigns can be a challenge. That’s why we’ve compiled a comprehensive infographic highlighting five powerful tips to help you get the most out of your email marketing strategy.
Whether you’re a seasoned marketer or just starting your email marketing journey, these tips will equip you with the knowledge and insights needed to optimize your email campaigns and achieve remarkable results. From crafting compelling subject lines to managing your list effectively, each tip is backed by industry research and proven strategies that have helped businesses skyrocket their email marketing success.
So, whether you want to increase open rates, improve click-through rates, or boost overall engagement, get ready to take your email marketing strategy to new heights. Let’s dive in and explore five key steps to transform the way you connect with your subscribers and propel your business forward.
Supercharge Your Email Marketing Strategy
Email marketing can have a huge impact on your business growth. It has the potential to:
- Catapult you ahead of your competition
- Bring in new customers
- Open up new markets
- Strengthen your existing long-term customer relationships
Plus, it’s affordable, easy to measure, and allows you to reach your customers in real-time
Email is one of the most effective marketing strategies out there:
- 44% of consumers check their emails for deals & discounts
- 60% of people say they’ve made a purchase as a result of a promotional email
- The return on investment (ROI) is $36 for every $1 spent
5 Powerful Email Marketing Tips
1 Use subject lines to their fullest potential.
Keep them short. Less than 50 characters is the standard, but 28-39 characters have the highest click-through rates. And adding personalization goes a long way to connecting with your audience. One study showed that personalized email subject lines that included a name catapulted open rates by 29.3% across industries.
2 Deliver the content your audience wants.
Know your audience and speak to them directly. There are generally two types of marketing emails, either informative (newsletter, blogs, announcements) or promotional (Sales, deals, specials, events). Finding a balance of the two is key. Ask yourself 1) What your audience likes and 2) What your brand personality is. Then find a way to connect them.
3 Time it right.
Timing is key. General marketing blasts perform best when sent on Tuesday, Wednesday, or Thursday, generally in the morning or around 2:00 pm. For specific event marketing, start your promotions three weeks out with reminders up to the morning of the event.
4 Track and measure your results.
Metrics like open rates, click-throughs, bounce rates, and opt-outs help you make informed decisions about your content. And seeing how many unique clicks there are helps you customize your content to your audience. Also, understanding your industry averages for these metrics helps you know where you stand against your competitors.
5 Manage your email list wisely.
Do:
- Collect only relevant data fields
- Keep your list clean and current
- Provide an opt-out option
Don’t:
- Buy a list or send to a borrowed list
- Send to people who have opted-out
- Spray and pray with no goals or strategy
Your Email Marketing Strategy Cheat Sheet
If you need help building your email list, tracking your results, or creating content that connects with your audience, Fly Pages is here to save the digital day! We’ll help you set up and manage an email campaign that’s aligned with your communications and sales goals and showcases your brand’s unique personality. Reach out today for a free 30-minute consultation!
