Growing your business can be a daunting task with many solutions, but few are as easily accessible and effective as utilizing the power of social media. That’s why today we are delving into the world of advertising with social media. With billions of people spending time on social media, you have to make sure you are putting your time and resources toward the best platform to reach your desired audience and grow your business.
According to statistics from Forbes, “In 2023, an estimated 4.9 billion people use social media across the world”. This means that there is a major audience ready to be introduced to your business. While it can seem simple to just create content and hope it does well, having a simple strategy in place will increase your reach and help you use your resources to generate leads.
Here is a breakdown of the most common platforms for advertising with social media and how to best use your money.
There are two ways you can advertise with Facebook, boosted posts and Facebook Ads. Boosted posts are ads created from an existing post. This is done by using the ‘Boost’ button, selecting the dollar amount, and selecting the duration of the boost. There are many reasons to use Boosted Posts rather than a full ad campaign. They can be a great way to spread messages from a post that resonates well with your audience.
Facebook Ads lets you specify your budget, timing, and target audience. It offers more options for audience targeting, reporting, and types of advertising. Tuning your ads effectively is a great way to reach your desired audience to generate high-quality leads. Facebook is a great place to start when you begin advertising with social media.
Advertising with Instagram requires you to connect your Facebook Business page, and the process is very similar to advertising with Facebook. Instagram ads can be created from within Facebook, using your Instagram Feed and Story as placements. These ads can be great for visually building your brand, and can also be utilized for generating leads for your business. Instagram’s algorithm favors video content, so this can be a great opportunity to showcase your products with an interesting video.
The biggest difference when advertising on X (formerly Twitter) is adjusting your messaging to fit within the character limit. X can be a great platform for keeping your business top-of-mind through frequent posts for your audience to enjoy. Advertising on X offers similar functionality when it comes to boosting posts and audience targeting. X ads are great for generating high impressions and building brand awareness. Learn more about X with these tips from Sprout Social.
LinkedIn is unique when it comes to advertising with social media. Advertising with LinkedIn means advertising to a unique audience of professionals who are looking to network. LinkedIn can be effective for generating leads from specific professional groups or industries. Learn more about LinkedIn advertising with these tips from Sprout Social.
Advertising with Social Media
Advertising with social media can be a strong part of a larger marketing strategy. Pairing social media with digital advertising channels, strong website SEO, and organic social media content can create a strong core for your marketing efforts. Creating a strong digital marketing strategy is an essential step toward growing your business, and social media is a great place to start.
If you need help keeping up with the fast-paced, ever-changing world of digital marketing, reach out to speak with one of our Fly Pages experts today!
Written by Antonio Jaquez. Graphic by Kenzie Akins and Antonio Jaquez.