Shares on Facebook and retweets on Twitter. Instagram stories and a good hashtag strategy. Social media plans with pretty brand graphics. These are just some of our favorite things…but what are some things that aren’t?
Social media can be a dog-eat-dog world full of opinions and judgment. Not to make it sound scary, but social media is a place of self-expression. To avoid unwanted comments and backlash, stick to a branded plan and avoid these 7 things in your social media content.
- Grammar errors. Avoid the sirens from the members of the social media grammar police by proofreading your content before posting. Have someone else glance at your content, read the words out loud before publishing or print them to see the words off the screen.
- Too many promos. People love a good promotion, but not one on every other post. A good rule of thumb is to give people something, give them a little more and then take in the form of a promotion or selling a particular item or service. Giving people what they want maintains your followers. But, if you take too much from them in the form of promos…you will lose followers.
- Irrelevant posts. Do not repost or post things that are not relevant to your brand. It will confuse followers and leave them wondering why your company posted that in the first place.
- Negative or derogatory content. Avoid posting negative comments or posts on your pages. Maintaining positivity is the best policy! Also, if you see a bad review or a negative comment from a follower on your page, take the steps to resolve the issue as quickly and positively as possible. Once it is resolved, make sure to hide it from your feed.
- Uncredited Content. Give credit where credit is due at all times. If you repost content from someone else or use someone else’s image, be sure to give them credit in your post. It increases your credibility and encourages that person you credited to share your content.
- Avoid living in hashtag city. Hashtags are a great way to track post visibility, but too many hashtags in posts are clunky and annoying. To learn more about hashtag etiquette, check out this story from Social Media Today.
- Inconsistent brand content. If your brand voice seems confusing or your images are tons of different colors, it might be time to reevaluate your brand standards on social media. Followers love brand consistency. If your brand seems lost, then have a meeting with your team to solidify your brand on social media.
Looking for someone to help you decipher the social media world? Send out the bat signal for Fly Pages today!
