500 million people. Yeah okay, but what’s the relevance of this number? It is the number of people who currently use Instagram Stories on a daily basis since the feature’s introduction in August 2016.
In 3 years, Instagram Stories have become an integral part of a solid Instagram strategy. Stories are perfect for event updates, interacting with your audience and further developing your brand story. Since Stories only last for 24-hours, the platform also has the capability to create highlights of past stories so followers can click the highlight at the top of your profile to follow along with anything they may have missed.
If you are not leveraging Instagram Stories yet, now is the time to start! Here are a few reasons why you should get up to speed on all the great things Instagram Stories have to offer your business.
- Show your followers what you do behind the scenes. Keeping your branding consistent and pleasing to the eye is important for your profile page. However, Instagram Stories gives you the ability to share stories that would not necessarily look “great” on your home page. Try doing a Story take over with a member of your staff so people get to know your business and the people who work for you!
- Hello, Real-Time Value. Real-time marketing means marketing in the moment. Stories allow you to quickly show off giveaways, sales, quick branding posts and more without all the effort of written content and hashtag strategy. If you want it quick, stick with a Story and then save it to your highlight if you want people to see it after 24-hours.
- Super Features to up Engagement. There are so many different ways to get followers to interact with your stories. Some options include polls, questions, music, location, hashtags, chat, quiz, donation, adding links and stickers. Test some out in your next Story and get your engagement up!
- Staying top of mind. Stories put you at the top of an Instagram feed by the form of bubbles. It is easy for followers to click through stories before scrolling through the usual content feed.
For more information about how to better use your Instagram account or the Stories feature, contact Fly Pages for your social media needs!