Summer may be filled with lazy days and relaxing vacations, but for a lot of companies this is when their sales and marketing efforts really crank up. So, how does a busy business owner or a stretched-thin marketing department handle the extra load while still carving out time to enjoy some fun in the sun? Here are five ways to hit the easy button (plus a bonus tip) because July is the perfect time to heat up your summer marketing. Don’t fizzle when summer sizzles!
1. Offer Special Summer Marketing Promotions
Everybody loves a great deal, and summer promotions are great across any industry, seasonal or not. Say you’re a company that sells swimming pool maintenance or offers air conditioning repair. A summer marketing promotion is the perfect way to get customers’ attention and gain an advantage over your competitors. But even if you run a business where things tend to slump during the summer, you can use a stellar promotion to heat up customer interest and boost sales.
2. Take Advantage of Unique Summer Holidays
Fourth of July and Labor Day are huge opportunities to bring in customers, but you can get creative – especially on social media – with promotions around lesser-known summer holidays. July 15 is National Give Something Away Day. Create a promotion where you offer a free product or service for a certain dollar amount that’s spent. Outdoor outfitters could offer discounts on July 22 (National Hammock Day), and spas or yoga studios could bring in more customers on August 15 (National Relaxation Day.) There are opportunities for businesses in any type of industry from food and restaurants to travel to bookstores and everything in between!
3. Incorporate Hot Trends Like Video
Video has been on the rise the last couple of years, and it is the breakout hit of digital marketing in 2022. In fact, 86% of video marketers say it has been effective for generating leads. Livestreaming video allows you to connect with your audience through Q&As or give a behind-the-scenes peek into your business. Depending on your audience, something like tutorial videos, GIFs, or just fun and goofy videos are an easy place to start. When you are strategic and consistent with your content, video can be a really smart way to liven up your summer marketing.
4. Participate in Local Community Events
Don’t neglect your local marketing strategies. One of the best ways to get your brand in front of your target audience is to find out where they like to hang out during the summer and show up there. From recurring weekend markets to family-oriented activities, community events help you build a relationship with your current and potential customers. When you support your community, they are more likely to support you.
5. Automate Wherever You Can
Let’s be honest, you want to enjoy your summer too! Marketing can be a drain on your time and energy, and that’s not what summertime is for. This is where automation comes in. There are ways to create “set it and forget it” systems that require minimal oversight. Granted, this doesn’t work with everything, but in areas like social media posting or email campaigns, you can create all your content early, then schedule it in special tools and platforms to go out whenever you want.
Bonus Summer Marketing Tip: Ask for Help!
Sometimes it’s just easier to outsource the job than it is to try and juggle everything on your own. Fly Pages is a league against marketing overwhelm. We are here to uphold your summer marketing strategy against whatever danger threatens it. If you’re struggling to keep up with the fast-paced, ever-changing world of digital marketing this summer, then send out the signal for Fly Pages