Midwest JCC Case Study

OUR BENEFITS

Researching the Market

We used ESRI Tapestry Segmentation to research the market and create personas with specific messaging to reach the pain points of prospects and offer solutions through fitness and aquatics programming.

Programming to Reach Prospects

We partnered with the JCC fitness and marketing teams to promote a fitness program that generated consistent monthly leads and retained members because it provided tangible results. The Fly Pages team created a comprehensive digital marketing strategy with tactical implementation to effectively market the fitness program in a competitive space. We supported and coached the JCC marketing team with implementation in areas where they lacked the resources or experience.

Overcoming Challenges

The Fly Pages team provided ongoing consulting and structured training for the JCC marketing team. We worked as a cohesive team to ensure the website had a redirect strategy, included high-performing membership pages that converted, and was accurately tracking data so we could evaluate campaigns and make improvements to the digital marketing strategy to increase conversions.