Researching the Market
We used ESRI Tapestry Segmentation to research the market and create personas with specific messaging to reach the pain points of prospects and offer solutions through fitness and aquatics programming.
Programming to Reach Prospects
We partnered with the JCC fitness and marketing teams to promote a fitness program that generated consistent monthly leads and retained members because it provided tangible results. The Fly Pages team created a comprehensive digital marketing strategy with tactical implementation to effectively market the fitness program in a competitive space. We supported and coached the JCC marketing team with implementation in areas where they lacked the resources or experience.