A social media content strategy is the difference between nailing your digital marketing and staring at a blank page thinking of what to post. Building a sustainable strategy will help set your business up for future success and ensure you keep progressing toward your business goals.
What is a social media strategy?
A social media strategy is your formal plan for managing your social media presence. This means planning how often you will post, what you will post, and where you will post content on social media. A social media strategy will stop you from opening your social media app of choice and stressing about what exactly to post. By preparing a strong social media strategy you will be prepared to publish creative content to represent your business.
Sustainable Social Media Content Strategy Tips
Fly Pages has helped numerous businesses reach their goals by coordinating aspects of their digital marketing, including their social media content strategy. Social media is a great tool to grow and connect with your audience online. Establishing a strong strategy will help you harness this powerful tool to grow your business. These tips are here to get you started when you build your social media content strategy.
1. Share What Makes Your Business Different
A great way to stand out from others on social media is to focus on what makes your business different. Is your business woman-owned? Does your business offer quick delivery or specialized service? These are things worth communicating with your audience via social media.
Focusing on these things not only makes for strong marketing messaging in general, but it can be a focus for your social content. You can speak from your specific point of view on social media, and your audience will appreciate seeing insight into your business.
“Social media is all about showing what makes you different in a creative way. It presents a creative opportunity to exercise transparency and showcase the unique qualities of your brand to help your audience know the real you.”
– Stefanie Clynes, Digital Strategist
2. Post About What Interests Your Audience
Understanding your audience is an important part of marketing your business in general, and it is no different on social media. Make sure to post about things that your audience is interested in. For example, Fly Pages is based out of St. Louis, so we were sure to make a post about STL’s favorite unofficial holiday, 314 Day.
Speaking to your audience in a way they understand is important to establish a connection. By expressing your shared interests with your audience you can build trust with them while they explore your page.
This step can be accomplished in many ways. You may post about your business attending local events or share industry news with your audience.
3. Repurpose Content For Social Media
It’s important to realize that not everyone has seen (or will see) the content you have created in your blog, Podcasts, videos, or LinkedIn articles. By repurposing content you are able to leverage work you have already done to communicate your messaging. Just break it up into smaller pieces for social media posts.
For example, you may choose to use the highlights from a recent blog post to create multiple smaller social media posts. You can use sources like blog posts, case studies, videos, brochures, etc. All of these sources contain helpful content that can help build your brand awareness and recognition and could reach a larger audience if shortened for social media.
4. Analyze Your Metrics
All social media platforms offer analytics options so you can view the metrics of your account: views, and audience engagement in the form of reactions, comments, and shares. You can even see what time of day, and what days of the week, your audiences respond most to your posts. That data is valuable and can help you create content that reaches your audience and gets some traction.
Analyze your social media metrics to find which posts received the most engagement from your audience. This will inform your future content strategy. This data can help reveal many different things about your audience. The insights gained from social media can make you a better-informed decision-maker.
“Among our clients, we typically see click-through rates around 2%. This gives us a helpful goal to track our successes with ”- Stefanie Clynes, Digital Strategist
These Tips Can Keep Your Digital Presence Growing
These are some of the tips we utilize when creating social media content for our clients, to give them an advantage when creating your social media content strategy. Creating social media content can be a creative way to connect with your audience, and we hope these tips will help you get started.
Ready to connect with your audience on a deeper level? Call on the Fly Pages team! We would love to help you grow your business through lead generation on social media.
