This week, we attended the annual Midwest Digital Marketing Conference at Union Station in Downtown St. Louis. The entire two-days was buzzing with social media gurus, content specialists, analytics pros and many others in the digital marketing space. It was a great environment jam-packed with information, social media updates and interesting strategies to grow our digital marketing presence and better help our clients.
As we reflect back on our time spent there, we want to share the top 10 digital marketing facts we learned:
- Twitter lists are helpful. If you are having a tough time finding certain pieces of content on Twitter, organize them into lists. You can group certain handles by your own topics. For example, if you own a beauty company, you can create a list of your influencers handles so you can retweet their content. You can also create hidden lists where you could follow competitors to see what happens with their posts.
- Think of competitors as opposites. Speaking of competitors, think outside the box when it comes to who you compete with. Travel companies such as Southwest analyze their airline competitors but they also focus on alternative forms of travel such as Greyhound and Amtrak. Who would have thought!
- Track your conversions on Google. ALWAYS track your conversions. You can identify your customer’s behaviors on your website and also determine how successful your advertising is in correlation with your goals. If you’re not converting, then it is time to make a change!
- Instagram bios can be truncated. Having a descriptive bio is important, but have you been noticing some bios with “more…” attached to them? With this new update, make sure to put your most important information at the top of your bio so people see what you’re all about without having to click “more”.
- Having a good Instagram hashtag strategy can skyrocket your exposure. Hashtags help people discover your content. Try to implement at least 10-20 hashtags at the end of your posts on Instagram that refer to your brand, trends, content and industry. It also helps you move into the “top post” category, where your content could be seen by people for weeks if people keep clicking your hashtags.
- The newest Facebook algorithm craves human connection. Human connection is Facebook speak for MORE videos. If you or your clients have not started using Facebook Live yet, you need to get on the bandwagon. Facebook Live can get upwards of 10x higher reach on the platform and it’s a huge plus in the human connection category.
- Shown love, Give love. Don’t let good customer comments hang out in your newsfeed. Show them some love! It will increase your online community and encourage people that they can trust an rely on your business to take notice of them.
- Lean on User-Generated Content (UCG). With love comes sharing! Give your customers credit for sharing your post or posting a photo and tagging you in it. People love to be recognized, and it’s a big win for your business because they posted good content for you!
- Slow media is actually more important than you would think. Slow media? What’s that? Slow media is the types of media that encourage you to slow down and stop scrolling. Examples of this media are emails, LinkedIn, podcasts and print media such as newspapers or books. People crave time to SLOW DOWN so don’t give up on the media that encourages people to slow down in this fast-paced digital world.
- Engagement Baiting on Facebook hurts your reach. In their newest algorithm change, Facebook has warned that engagement baiting puts negative feedback on your Facebook page. Examples of engagement baiting are asking people to like or comment on your posts, share a post to enter a contest and much more. Pose questions instead of outright asking people to do something to increase your engagement.
Need assistance in the realm of digital marketing? Contact our super digital marketers at Fly Pages for more information!