With more people online now than ever before, it’s the perfect time to ramp up your social media game. But coming up with new ideas is tough. 52% of online brand discovery happens in public social feeds. But these days what people are looking for most is relevant and engaging content, not another tone deaf promotional post.
So how do you keep your feed from getting stale and your audience from growing bored? We’re breaking down our top 10 ideas that all marketers can use to keep things fresh.
1. Conduct a Q&A
Educate and engage your followers with a question and answer session. You can either present a topic for discussion or be bold and let the audience ask you anything. Everyone is looking for connection, and Q&A’s present a great opportunity for your brand to share your knowledge, experience and insight.
2. Run a Contest
Connect with your followers (and gain some new ones) when you host a contest or giveaway on your social channels. Everybody loves free stuff, and folks are more likely to engage with a brand if they’re getting something beneficial out of it. Just be sure to read the legal fine print on the various social platforms about how their contests should be run. For example, Facebook demotes content that it deems as engagement baiting.
3. Lean into Trends
Taking advantage of current trends and hashtags does two things. One, it gets your brand in front of a larger audience. Two, it shows that you’re paying attention to what matters to your audience. As long as the trends are in line with your core message and make sense for your marketing, then go for it! #bandwagon
Video is king of the marketing world. It gets exponentially more shares than text and images. A lot of brands can feel overwhelmed with the idea of making videos, but even short clips shot in seconds with a cell phone are great for sharing on social.
5. Social Media Takeover
Sometimes a new voice is all you need – so let someone else take over your feed. Influencer marketing is on the rise and shows no signs of slowing down. Many brands partner with influencers (or even a co-marketing brand) to do fun 1-day takeovers of their social media channels.
6. Repost & Share
In keeping with the idea of a ‘new voice,’ why not share, regram and retweet content from partners or brands that you follow yourself? This gives your followers insight into what you like and makes your brand more relatable.
We all love a good tutorial, but educating your audience doesn’t have to be relegated to blog posts and websites. These how-to’s can be a step-by-step list or a quick video. A good rule of thumb is to keep things brief and to the point. Think about ideas that you can explain in a minute or less.
8. Repurpose Your Content
Content takes time and effort to create. So, you want to squeeze every last drop out of this precious material. There are tons of ways to repurpose your brand’s amazing content. Take an impactful quote from a blog post and turn it into an image or gif. Or tweak it for different markets or seasons. There’s a world of possibilities!
9. Create a Series
Whether its daily, weekly or monthly, creating a series that allows you to connect with your audience on a regular basis is a great idea. Come up with a brand specific hashtag so everyone will be able to find the conversation and create a real community for your audience.
10. Go Live!
There’s something so engaging about live video. It’s immediate. You’re watching the person in real-time, which makes the audience feel a real connection. You can host a Q&A session, do a behind-the-scenes peek into your office, demo interactive training, and so much more!
If you’re tired of posting the same content and need help keeping your social media feed fresh, reach out to Fly Pages today. We’ve got tons of creative and engaging ideas!