Everywhere you look there is video. On billboards, on television, on your phone, at the gas station, on social media…the possibilities are endless. In the world of digital marketing, it is important to stay on top of the trends especially as new Nielsen data suggests U.S. adults spend at least 11 hours a day listening to, watching, reading or generally interacting with media.
According to The Nielsen Company’s latest media consumption report, 43% of young adults ages 18-34 spend the most time-consuming media on digital platforms and a 29% of their time is devoted to information received via smartphone. When it comes to video content, it reigns supreme with U.S. adults spending at least 6 hours a day watching videos. That is over half of the overall media consumption!
With so much time devoted to videos, how can you improve your digital marketing strategy to use them? Here are our 5 tips for adding video to your current strategy:
1) Less text, more watch.
People can grasp information faster watching versus reading. Some studies indicate that people feel more confident when considering a purchase decision because they have seen a high-quality video about a particular product. Videos can also make a pitch quicker than written text because it incorporates visuals and sound that resonate faster with the brain.
2) Drop them into your social media content.
Almost all social media platforms give you the option to incorporate videos into your posts and advertisements. It can be as simple as a video slideshow of product photos to a longer commercial about your brand. Inserting a video clip or a link to your YouTube account can encourage more engagement and interaction with your social media pages just because you have videos.
3) But, use your time wisely.
Just like timing your social media posts, the length of your videos is important. According to HubSpot and the Digital Marketing Institute, the best practices for videos are:
- Instagram – 30 seconds
- Twitter – 45 seconds
- Facebook – 1 minute
- YouTube – 2 minutes
Keeping your videos to these lengths will ensure that you are keeping your audience’s attention while also giving them the necessary information they need about your products, services, and brand.
4) Start a vlog on YouTube.
A vlog is the equivalent of a video + blogging. It is cost-effective, creative and SEO eats it up! You have the ability to give your viewers an inside look at your business operations, announce special product deals, do tutorials or tell your business story. The possibilities are yours for the taking. It can easily be done on your phone or by setting up a camera in a small room, and then all you have to do is set up a YouTube Account where all your videos can be stored.
5) Embrace easy-to-use video apps.
Video apps allow for easy and quick editing on the go via your mobile phone. Click here to explore a few free apps that you can download to your device.
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