If you haven’t added LinkedIn to your digital marketing toolbox, now is the perfect time to do it. LinkedIn is a social media network specifically for business professionals, companies and those on the job hunt. It gives users the ability to create a resume on their profile, upload job postings, make networking connections and promote a business.
With over 550 million professionals on LinkedIn, the networking possibilities are endless whether you are looking for new hires, growing your business or wanting to form new relationships. So, how does this help your business? Read our 8 reasons why LinkedIn is an important digital platform for your company’s marketing strategy:
1) Lead generation.
Putting your company on LinkedIn can increase your lead generation BIG TIME. 80% of B2B leads come from this platform and 79% say LinkedIn is the best at generating leads for B2B marketing. LinkedIn’s feature Lead Gen Forms allows companies to collect quality leads while also allowing them to manage leads, collect data and prove the ROI of your lead generation within the platform.
2) Researching new hires.
When you hire someone for your company, it is important to check out who they are, where they have been and what they are good at. LinkedIn gives you the ability to view a person’s profile to see what their current job title is, what they are looking for if they are job hunting and if their experience fits your position. While Facebook and other social platforms can give you the ability to see who a person is, it allows you to see what that person is like in a career setting.
3) Brand visibility on search engines.
The more you include about your company on LinkedIn the higher your visibility will go up on search engines. Company pages are designed to be SEO friendly and easily edited. Be sure to insert keywords, a link to your company page and other social media profiles and share content relevant to your company. Relevant content can be posts generated by your marketing team, blog posts or even content that is written about you or adds to your brand.
4) Get your employees on board.
Your employees are the ones who know you best and are most likely to share or post content about your company. If they are on LinkedIn, make sure they add your company as their current place of employment and encourage them to share your content weekly to boost engagement and spread awareness of your products and services.
5) Extremely targeted advertisements.
LinkedIn allows you to target your audience by analyzing their location, age, company size, company function, title and/or seniority level. Other social media sites offer basic demographics such as location, age, and gender, but LinkedIn goes deeper because it is a career and company based networking site. You can also easily refine your target audience depending on your campaign in their campaign manager.
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