The school buses are rolling, the summer sun is drooping and the holiday season is looming on the distant horizon. All marketers, advertisers and business owners know what’s coming…busy season.
For the digital marketing business, busy season is a time filled with new and current client calls, more projects, some later evenings and plenty of holiday campaigns. So, how do you prepare as a digital marketer? Here are a few tips to help you stay productive and manage the highs and lows of the season:
Take a Look Back.
What worked last season? What didn’t work? Take a moment to pause before the season ramps up and reflect on what happened the year before. See what days and weeks you were busiest and glance at what type of projects were popular. Then, you have an idea of what could come your way as the busy season begins.
Prioritize and Plan
Your calendar will become your most trusted advisor. Use it to prioritize your goals for the day, plan for upcoming deadlines and write down your day to day events and meetings. Whether you like to have a calendar online or in a notebook, use it or be suspended into chaos.
Make Time to Recharge.
Taking care of yourself is important. While there may be late nights on some days of the week, try your best to get the recommended 7-8 hours of sleep, exercise and eat good foods. Devote some time to your family, friends, a beloved TV show or a good book because it will only help you reboot and get ready for the next project.
Positivity Always Wins.
Having a positive attitude reduces stress, and it also improves the mood of your entire team. Don’t be that one negative nelly who gets the whole crew down in the dumps. Put your best foot forward, and share a smile every once in a while! It will make those long days more enjoyable.
Review.
Take time to double and triple check your work. On busy days, it is easy to have a go-go-go mentality. Remind yourself to take a moment to step back and look at the content you are creating. Check for grammar, word choice, brand standards, and overall flow so you can keep your clients happy and keep your days moving smoothly.
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