Google is the largest and most popular search engine in the world. With billions of people searching online, how does your business stand out in the Google ranking system?
Google has more of a significant connection to the growth of your business online than you may realize. Google is the number 1 search engine in the world with over 12 billion unique searches a month and nearly 1.17 billion users. With online usage being at an all-time high, it is important to make sure your business has high visibility when consumers search for you online.
According to a recent study, almost 70% of Americans have bought something online or searched for something to purchase online. Plus, over 50% of Americans surf the web on their phones and tablets daily. With all of these online statistics, how do you get Google to show you some love and move your website up in the rankings?
The first step is to use Google Ads to your advantage. Google Ads is Google’s online advertising platform, where you can pay to display brief advertisements, service offerings, product listings, video content and more within the Google ad network to web users. These ads show up whenever people search on Google and have a green “AD” box next to a link or copy. Google’s Ads can either be text-only ads or display ads (text and photos) that show up in the Google Display Network.
Google Ads can help your website get more unique page visitors, increase sales and move your website up in Google rankings. Plus, the ad costs are not too extreme. You have the ability to set your budget by link clicks, a timeline and also dollars per day.
The second step is to re-evaluate your keywords on your website. Keywords are what people search for according to what they need in Google search bar. For example, if someone searches for “coffee in Memphis”, Google will show them ads and organic links to websites that are for coffee shops in that area. You can discover the keywords your audience looks for by connecting your website to Google Analytics or checking your keywords on Google Ads.
The third step is to make sure all your links are working. Broken links draw people away from your website. Go through your page to correct any links that show up as “non-existing” and also make sure all your pages are relevant. People want to view information that is relevant to what they are searching for. It will turn people off if they see a page that looks like it has not been updated for 5 years!
Your presence online can lead to rapid business growth. Taking these steps can encourage Google to show your business some love and raise your rankings.
Like the steps you are reading about, but have no idea how to start? Contact Fly Pages for your free 30-minute consultation about digital advertising today!