You’re thinking. You’re thinking. And, then you realize you are stuck in creative quicksand. Writer’s block can happen to anyone, but you don’t have to worry when you have your content playbook in your back pocket. Creating content around your business is great, but you also want to make sure you are tugging at your followers’ interests.
Here are 8 social media content plays that can save you from sinking into the quicksand:
Every day of the week is an opportunity to put a creative spin on a hashtag. You can do everything from #MotivationMonday to #SleepySunday, and you can easily tie it to your business. For example, if you are a sporting goods store, you can use hashtags like #FootballFriday and #SwimteamSaturday.
There are holidays for every day, and you may not even realize how applicable some of them are to your company. From pickles to bubble baths to running, there is an appreciation day for it. It adds a creative spin to your posts and teaches your followers something new.
3) Create a meme
A meme “is a virally-transmitted cultural symbol or social idea” and they are usually humorous videos or images. They are a great way to lighten the mood in your social media feed and make people laugh. There are many free sites that allow you to generate memes such as IMG Flip, Canva Meme and MemeDad.
4) Ask a question
Nothing sparks conversation like a simple question. Posting a picture of menu changes? Ask your followers what they would like to see on the menu or what item they are looking forward to trying. Questions make your posts more personable and allow you to start the conversation with your followers, which makes the audience feel appreciated and heard by your business. Not only does it appeal to them, but it also boosts your overall engagement and gives you insight into your audience’s marketing decisions.
5) Team Member Spotlights
Everyone is always interested in the people behind the operation. Featuring team members is a great way to show your followers how much you admire and respect your employees. It is also a great way to show off new hires, seasoned veterans and amazing stories about the lives behind the company.
6) Share Relevant Content
Sharing content from influencers that are relevant to your business increases your reach and visibility. It also shows that you care about the new advancements and updates within your industry. While sharing is a good thing, you do not want to share outside content all the time. Take some time to curate your own content on a company blog that you can share with your followers to drive more people to your website.
7) Inspiring Quotes
Quotes are a great way to capture your audience because people love to feel inspired. Post quotes that are relevant to your business, connect with your audience and are correctly cited.
8) Contests
People love when there is a chance to win a prize. Posting a picture of a giveaway basket, free tickets or a free service and challenging them to comment, share and/or like a specific post will increase your engagement and encourage people to follow your page for more contests in the future.
Still struggling in that sand trap? Send us a bat signal and let us help you create your content! Schedule your free 30-minute consultation today.
