With Facebook’s increasing privacy changes, Facebook advertisements have been making new changes what seems like each month. Recently, Facebook has made changes to advertising about national and political issues.
According to Facebook, any advertisements involving national importance or political issues have to go through a full ad authorization process. The reasoning for these advertising changes is to further increase transparency and maintain election integrity within the Facebook interface as well as on Instagram. Here are how ads have changed on both sites internationally:
- These ads will need to go through an ad authorization process which includes verification of the campaign you are running and what it is being used for.
- These ads will need to include a disclaimer that shows the name of the person or entity that paid for the advertisement.
- These ads may be stored in the Ad Archive for a period of up to 7 years.
The United States also has specifications for the ad changes as well:
- Ads of this nature can only be used by US advertisers and be directed to US audiences.
- You need to provide identification before setting up an ad – a US driver’s license, US state ID card or US passport.
- You cannot use dynamic ads and boosted continuous live video.
- These ads cannot run on the WhatsApp, Messenger and Audience Network placements.
- The ad archive went into effect May 7, 2018.
- There is an initial list of issue ads that will require advertiser authorization and labeling for ads targeting the US. *These issues may change over time*