Baby Boomers, Generation X, Millenials, Generation Z….you hear about the marketing generations every day. But, how do you market to them? Generational marketing is the process of segmenting people based on their age in marketing. These groups each have different characteristics, incomes, buying power and ways they obtain information.
We did our research so we could share it with you! Check out our latest infographic on generational marketing in today’s market.