This month, we have been centering our blog posts about the importance of planning out your social media. Not only does it help you stay ahead of what is happening at your business, but it also helps you prioritize and stay on track. We have talked about social media monthly planning and the timing of posts, but what about creating a short- or long-term social media campaign.
A social media campaign is “a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.” These campaigns can run for a series of days or it could be a full year. It may seem like a daunting task but it is really just a more thought out version of a monthly social media calendar.
Social media campaigns are primarily used for a specific event or goal that needs more attention whereas a social media monthly plan is central to branding and maintaining utilization on your social media pages. So, how do you plan one? Check out these 6 questions to think about before you begin planning your first campaign.
- What’s your goal? – Social media campaigns can be successful when there is a clear goal in mind. Goals can be raising a certain amount of money, acquiring leads, growing your page followers or even gaining awareness of an upcoming event. Write down what you want to achieve and then start your planning from there.
- Who are you targeting? – What type of people do you want to reach with your campaign? The audience can be general like men and women, ages 30+ or it can be more specific with age, gender, hobbies and more. Keep that in mind as you think about the direction of your campaign.
- What platform(s) will you use? Social media has multiple platforms. You can use Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and even, Snapchat. Keep in mind what platforms you consistently use as well as what your target audience is most active on as well. For more information on generational marketing, view one of our past blog posts here.
- What’s your timeline? Think backward from your final due date. That way it helps you prioritize your planning in chunks rather than rushing into the plan.
- What’s your theme? Now, it is time to get creative! Take the goal you have and come up with a theme to entice your target audience to interact. You can do this through the branding of the event, specific content and more. One easy way to get people to interact is to create a themed hashtag. Not only does it get your campaign noticed, but it also is an effective way to track your progress.
- How will you track its success? We mentioned creating a hashtag above for tracking, but how will you know how you are meeting your goal, especially if it is monetary or lead-based. You can connect landing pages to your Google Analytics page to track specific numbers, or you can also download a social media database like SproutSocial to help you with post performance.
Like all this information but don’t know where to begin with a campaign? Contact Fly Pages for assistance with your next campaign.