Have you checked your inbox lately? No, your email inbox. We mean your social media messenger inboxes. Read more about how social media engagement makes or breaks your social media presence.
Social media is just that, social! As online platforms that constantly bring people together across the globe, it is important to realize that their communication is not just a one-way street. Social media places more of an emphasis on dialogue and engagement rather than just pushing out content.
Social media engagement “is what will help you develop the most meaningful relationships on social with potential and current customers alike.” No one wants to talk to a “faceless organization” on social media. The more one-on-one connection the more trust you will establish among your followers. Now that you know how important social media engagement is…here are a few tips to help you increase your authenticity and connections with your audience.
- Use REAL photos. Contrary to popular belief, your followers know when you are using stock photos. Use as many real-time and authentic photos as you can in your content. Photos of your storefront, employees, products, events and more will show people what you do and who is a part of your team.
- Decide on a unique voice. Your voice is just as important as your visual brand. It maintains consistency with your followers, and it allows people to better recognize your brand on social media. Is your brand informative, funny, sarcastic or reserved? Think about if your social media page was an actual person what would they look like and how would they sound. Then, bring that into your overall social media strategy.
- Be proactive and reactive. Most times it is common to hear people encourage proactiveness instead of the latter, but on social media, you need a bit of both. You need to be proactive by making the first move with your clients, but you also need to be reactive by responding to people when they reach out to you.
- Monitor your accounts. Being proactive and reactive also means watching your accounts closely. There are multiple social media monitoring platforms you can use to do this, but you can also simply set three times a day to check your social media feeds for comments, questions, and shares.
- Listen to your followers and pick up on their habits. Pay attention to what they interact with the most and continue to incorporate that into your social media strategy. Also, if there are certain trends in your industry, be sure to keep your followers up-to-date on what they are interacting with already.
- Ask if you can share followers’ content. According to Social Media Today, 92% of consumers trust organic content, and it is continuing to rise with the impact of Generation Z on social media. Recognizing your followers also further establishes authenticity and connection.
Harness the power of social media engagement and don’t take it for granted. If you are having trouble harnessing that power, call upon our super team at Fly Pages to help you solidify your strategy.
