A good story draws someone in with its creativity, empathy, excitement, and spontaneity. In the world of digital marketing, this is what consumers crave. Long gone are the days of informational, sales-based advertising and basic branding because consumers want to hear the brand story.
A brand story is a narrative that encompasses the facts and feelings that are associated with your brand. For example, Budweiser creates its brand story around the iconic Anheuser-Busch family and their purebred Clydesdales. It defines your business, your message and how you came to be. In the eyes of a consumer, telling a good story is growing as one of the biggest selling points in marketing. It allows marketers to “tap into younger demographics’ desire for experience over products, by making buying from them and being part of their community becomes an experience within itself.”
Social media gives businesses perfect platforms to help achieve and develop their brand stories. While each platform has different uses, it can effectively help you tell your brand story. The hardest part is figuring out the theme to get you started.
If your brand does not have a fully developed brand story, here are a few questions to get your thoughts rolling about what stories you can tell.
- How did your company start?
- Does the company have any family history? Friendship stories?
- How does your company impact the area it is located in? Nation? World?
- What is something unique about your company?
- Can you expand a story based on your tagline?
Once you have your story figured out, carry it through all aspects of your social media. Platforms such as Instagram and Facebook are the best ones to start with since they are versatile, visual-based and can be connected together through business manager.
Instagram is the BEST platform to tell your visual brand story. From Instagram’s stories and highlights to the grid of photos on your profile page, Instagram’s visual presentation stands above the rest. To tell an accurate brand story on Instagram, here are a few tips.
- Choose a consistent filter for any post you publish. Consumers love visual brand consistency.
- Refrain from using an extensive variety of filters. It can confuse your visual brand story!
- Choose branded or real-time when it comes to images. This goes back to brand consistency! Instagram is all visual based so try to tell your story through either branded images or real-time images.
- Use branded hashtags in every post. It helps people track specific posts and can help people find your business. Also, use local hashtags too so people know where you are located regionally.
- Create highlight cover photos. Keep them on brand with colors and make them eye-catching!
- Update highlights frequently. A good highlight keeps people engaged and gives them an inside look at your business. Keep them updated because it keeps people engaged and wanting more.
With Facebook, it is important to keep in mind the variety of features and capabilities it has within the interface. Not only can it share photos, create albums, share posts and create events, but it can also complete live videos, connect with other users and add certain plugins into the page to allow you to better tell your story. If you haven’t done a live video of what happens at your business on a daily basis, give it a try to help further develop your brand story.
For more information on how to craft a super brand story, contact Fly Pages today!