It’s a new year with new trends in digital marketing. Content is still king, but marketing your content is a constantly evolving discipline. To get the most out of digital marketing, you need results-oriented content and a solid overall strategy. Let’s take a look at five ways you can make your content work for you in 2020.
Create Customer-Focused Content
Any piece of content that you create should keep the expectations of your audience in mind. What are they trying to achieve? What drives them to make a purchase? What do they want? Information that is meaningful and useful is the content that will resonate – and the content that will turn prospects into buyers.
Today’s buyers want and expect authenticity from their favorite brands. That means creating a conversation and telling a compelling story. Voice and tone should reflect your brand, but it should also be approachable. Your content should reveal your personality and meet your audience’s desires. Strive to provide highly personalized customer experiences at every touchpoint.
Diversify Your Content
While long-form content and regular blogging are still staples of any good digital marketing strategy, diversifying your content in 2020 is a great way to attract customers. Create more video and interactive content (like quizzes and live streaming). This works because it grabs your audience’s attention and gives them real value. When you provide quality content as opposed to oversaturated space-fillers, your followers are more likely to engage.
Tell a Story
There is power in brand storytelling. Research out of the Stanford Graduate School of Business found that stories are up to 22 times more memorable than facts and figures alone. When people come together, especially on social media, they’re rarely discussing data and numbers – they’re sharing stories. Stories captivate customers and hold their attention. They create an emotional response and connect you to your audience.
Create Data-Based Content
While your audience may not want to talk about facts and figures, it’s important for you to understand them. Instead of guessing what people want to hear, use real data from content marketing metrics to figure out how your content can generate revenue. Behind the scenes, data has a major impact on your content marketing strategy. Make it one of your top goals to know the value of your content in 2020.