Social media gives you a variety of ways to advertise and promote your brand. The mobile app, Snapchat, is taking social media advertising to a whole new level to reach Millennials and the up-and-coming Generation Z. There are over 187 million Snapchat users across the world with 78 percent of Millennials and Gen Z-ers using SnapChat on a daily basis. How can you best reach this new generation of snapchatters?
Read on some simple ways you can enhance your business by using Snapchat.
1) Create Snap stories.
Snap stories give you the ability to tell your audience about your company or brand…free of charge. Stories are captured in 1-10 second clips that can be created as photos or videos taken on your mobile phone. Since each story only lasts for 24 hours, it can give your audience an inside look of your business’s day to day operations along with employee interviews, coverage of events and any other creative ways to show off your brand. This feature gives you the ability to be creative by going behind the scenes of your business to entertain and attract new consumers.
2) Share business promotions.
If your business sells certain products or services, Snapchat is an easy way to share your promotions and engage with your potential customers. You can share promotions by sending a snap to your followers with the code on the screen or by placing the promotional code on your story. This is a great way to engage with your customers on a different social platform and reach the new consumers who use Snapchat as one of their primary sources of information.
3) Post a GeoFilter for your event or business location.
Geofilters are a great way to show where you are located or what is going on at your business. They are easy to create online through Snapchat support and their online creation studio. You can also upload a logo or pre-designed image to the studio in order to complete your filter. You can also choose how large your geofence will be. A geofence is the radius of when people can see and use your filter. Geofilter pricing depends on how large your fence radius is, where your filter is located and how long you want your filter to run.
4) Create your own Snap Ads.
Snapchat gives a selection of interactive advertising choices on their discovery page. Business can choose to use Snap Ads, ads with websites, ads with an app installation and ads with video clips. All Snap ads are shown in full screen on mobile devices. Snapchat also gives their ads the ability to include website links, app installations and commercial clips added to them, which can grab your audience’s attention and allow them to interact with your advertisement through clicks, swipes and downloads. Snap ad pricing depends on the length of your ad and the type of advertisement you choose.