Fly Pages Digital Marketing

Scope of Work: Facebook + Instagram Management


This Scope of Work (“SOW”) dated {{order_date}} (“SOW Effective Date”) is entered into by and between {{billing_company}} (“Client”), and MARC Strategies, Inc., d.b.a. Fly Pages, a Missouri corporation (the “Agency”) and is entered into under the Master Services Agreement dated {{order_date}} (the “Agreement”) between Agency and Client as Exhibit A thereto.  

Client agrees that they are hiring Agency for a 30-day SOW to provide Facebook & Instagram Advertising - Monthly Campaign Management on behalf of Client. This SOW is performed as a follow-up SOW to Agency’s Facebook & Instagram Advertising – Campaign Set-up and auto-renews on a month-to-month basis. This SOW may be terminated following the initial 30-day contract period as outlined in the Master Service Agreement.

BASIC MONTHLY CAMPAIGN MONITORING AND MANAGEMENT

ADVANCED MONTHLY CAMPAIGN MONITORING AND MANAGEMENT

PREMIUM MONTHLY CAMPAIGN MONITORING AND MANAGEMENT

 

BASIC MONTHLY CAMPAIGN MONITORING AND MANAGEMENT

Agency will monitor and manage Client’s Facebook or Instagram campaign on behalf of Client as outlined below:

    • Agency will provide mid-month campaign management including but not limited to:
      • Turn off low performing ads
      • Optimize CPC or other ad goals
      • Recommendations may be made for campaign or ad adjustments
        • Adjustments can be made by Agency with prior written client approval at a billable rate of $100/hr
    • Agency will provide Client with an end of month campaign report outlining the following performance measurements:
      • Campaign budget status - spend vs. budget
      • Ad performance status
        • E.g. Cost per Click or Cost Per Landing Page View
        • Top performing ads
        • Top performing audience
  • This SOW will not exceed (1.5) hours of project management or SOW support.

EXCEPTIONS:

Additional campaigns, ad-sets or ads, landing pages, pixel set-up on web pages, and campaign revisions are not included in this package.  Agency may provide additional support for noted exceptions as an add-on to this package with written approval by Client at an hourly rate of $100/hour - $150/hour when needed. With this add-on, time is billed monthly in 15-minute increments and billed only for time incurred. 

 

ADVANCED MONTHLY CAMPAIGN MONITORING AND MANAGEMENT

Agency will monitor and manage Client’s Facebook or Instagram campaign on behalf of Client as outlined below:

    • Agency will provide campaign performance improvement recommendations via email or 30 min conference call. Recommendations are included but not limited to:
      • targeting adjustments
      • landing page adjustments, conversion tracking
      • ad copy or image revisions
      • offer or CTA recommendations
      • budget adjustments
    • Agency will provide campaign and ad revisions as outlined below:
      • 1-round of major adjustments to existing ad campaign
      • 1-round of minor ad copy adjustments.
      • Additional revisions outside of this scope will billed at $100/hour with client approval.
    • Agency will provide mid-month campaign management including but not limited to:
      • Recommendations for campaign or ad adjustments
      • Make Client approved campaign adjustments
      • Turn off low performing ads
      • Optimize CPC or other ad goals
    • Agency will provide Client with an end of month campaign report outlining the following performance measurements:
      • Campaign budget status - spend vs. budget
      • Ad performance status
        • E.g. Cost per Click or Cost Per Landing Page View
        • Top performing ads
        • Top performing audience
      • Conversion results (when Client provides necessary measurement components)
        • E.g. # of calls, form fills, downloads, email inquiries, etc.
      • Lead results (when Client provides necessary measurement components)
        • E.g. Total leads, Cost per lead, ROI
  • CAMPAIGN APPROVALS AND INITIATION

Agency will work with Client via the following requirements to update and manage Client’s existing Facebook or Instagram campaign:

    • Campaign changes will be managed and scheduled with prior Client approval.
    • Campaign will only be scheduled to Client’s designated social media platform(s) with prior Client approval.
      • If Agency does not receive written Client approval on all required components of Campaign in advance of campaign start date, Client agrees that unapproved campaigns and its respective ads will not be published to their designated social media platforms until Client’s written approval is received. Lack of Client’s timely written approval may delay the campaign start date.
      • Client will not be issued a credit for missed campaign start dates if Agency has not received Client’s written campaign approval prior to start date.
      • During the approval process, if Client’s requested changes are outside of the contracted SOW, additional revisions or new SOW requests by Client will be billed at $100/hr.
      • Agency agrees it will make all reasonable efforts to work with Client to get approvals.
  • This SOW will not exceed (4.25) hours of project management or SOW support.

EXCEPTIONS:

Additional revisions above and beyond the first round of revisions, additional campaigns, ad-sets or ads outside of contracted scope, landing pages, pixel set-up on web pages, and campaign revisions above 25% of the initial campaign set-up are not included in this package.  Agency may provide additional support for noted exceptions as an add-on to this package with written approval by Client at an hourly rate of $100/hour - $150/hour when needed. With this add-on, time is billed monthly in 15-minute increments and billed only for time incurred. 

 

PREMIUM MONTHLY CAMPAIGN MONITORING AND MANAGEMENT

Client agrees that they are hiring Agency for a 30- to 45-day SOW on behalf of Client:

  • DEFINE CAMPAIGN GOALS AND OBJECTIVES

Agency will work with Client to establish the initial goals and/or objectives of the campaign as outlined below:

 

  • conduct a 30-minute – 1-hour conference call with Client to finalize campaign details and objectives. (not to exceed 1 hour. Additional time may be billed at $100/hr.)

 

    • provide recommendations for targeting and A/B ad testing.
    • provide recommendations for goal conversion measurement.
    • provide recommendations for best practices landing page set-up when applicable (note: Client to set up landing page).
    • provide recommendations for campaign budget.
    • identify measurable tracking outcomes for campaign.
  • CAMPAIGN SET-UP

Agency will set-up a Facebook or Instagram campaign on behalf of Client as outlined below:

      • Set-up One (1) Facebook or Instagram Ad Campaign structured to meet Client agreed to goal and objectives.
        • Assumes a 30-day campaign duration.
        • Includes up to 2 total ad sets and 4 total ads with 1 round of minor aggregate revisions.
        • Client must provide Agency with Facebook Ads Manager admin access to initiate campaign creation.
        • Provide tracking urls for measurement in Client’s Google Analytics account. (note: this does not include setting up goal conversions in Google Analytics.  Additional quote can be provided upon request.)

 

  • Provide Facebook Pixel code to Client or your web developer for ad conversion tracking. (note: this does not include setting up the Facebook Pixel on your website.  Additional quote can be provided upon request.)

 

      • Client to provide photos as needed. Stock photos can be purchased for Agency reimbursement with Client approval.
      • Client must provide or enter directly into Facebook Ads Manager, Client designated credit card for Facebook’s ad charges. Agency will not provide Agency credit card for Client reimbursement of Facebook ad charges.
  • CAMPAIGN APPROVALS AND INITIATION

Agency will work with Client via the following requirements prior to launching Client’s Facebook or Instagram campaign:

    • Campaign set-up will be created and scheduled in advance of campaign start with prior client approval.
    • Campaign will only be scheduled to Client’s designated social media platform(s) with prior Client approval.
      • If Agency does not receive written Client approval on all required components of Campaign in advance of campaign start date, Client agrees that unapproved campaigns and its respective ads will not be published to their designated social media platforms until Client’s written approval is received. Lack of Client’s timely written approval may delay the campaign start date.
      • Client will not be issued a credit for missed campaign start dates if Agency has not received Client’s written campaign approval prior to start date.
      • During the approval process, if Client’s requested changes are outside of the contracted SOW, additional revisions or new SOW requests by Client will be billed at $100/hr.
      • Agency agrees it will make all reasonable efforts to work with Client to get approvals.
  • WEEKLY CAMPAIGN MANAGEMENT

Agency will provide the following weekly campaign services as part of the contracted SOW:

    • Turn off low performing ads as needed.
    • Optimize Cost Per Click (CPC) or other goal measurements as needed.
    • Provide Client with recommendations for campaign adjustments as needed.
    • Provide mid-campaign and end of campaign reporting. Includes:
      • Campaign budget status - spend vs. budget
      • Ad performance status
        • E.g. Cost per Click or Cost Per Landing Page View
        • Top performing ads
        • Top performing audience
      • Conversion results (when Client provides necessary measurement components)
        • E.g. # of calls, form fills, downloads, email inquiries, etc.
      • Lead results (when Client provides necessary measurement components)
        • E.g. Total leads, Cost per lead, ROI
  • This SOW will not exceed 8.5 hours of project management or SOW support for the one campaign package and 12.5 hours of project management or SOW support for the two campaign package.

 

Campaign management commences at the end of 30 days from campaign start date. At such time, Client can opt for additional Fly Pages monthly campaign services or re-commence with the set-up of a new campaign as outlined in this SOW.  For additional campaign management options, see www.buyflypages/shop for monthly management options or contact your account manager.

 

EXCEPTIONS:

Additional revisions above and beyond the first round of revisions, additional campaigns, ad-sets or ads outside of contracted scope, landing pages, pixel set-up on web pages, and campaign revisions above 25% of the initial campaign set-up are not included in this package.  Agency may provide additional support for noted exceptions as an add-on to this package with written approval by Client at an hourly rate of $100/hour - $150/hour when needed. With this add-on, time is billed monthly in 15-minute increments and billed only for time incurred. 

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Signed by Michelle Eisenhart
Signed On: October 24, 2018


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Document name: Scope of Work: Facebook + Instagram Management
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October 9, 2018 11:37 am CDTScope of Work: Facebook + Instagram Management Uploaded by Michelle Eisenhart - meisenhart@marcstrategies.com IP 162.194.250.209
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