Organic reach is becoming harder to achieve on Facebook, and businesses are having to get creative.
Last week we talked about the impact that Facebook’s latest algorithm changes are having on your company’s social media reach – and how you can use the See First feature to help. This week we’re continuing that conversation and sharing a few ways that you can get your business posts seen organically.
1. Follow Your Own Business Page
Make sure that you and your employees follow your company’s business page. This seems like a no-brainer, but you’d be surprised at how many people overlook it. And be sure to utilize Facebook’s See First feature with these easy step-by-step instructions. Otherwise, your company’s posts won’t show up in your personal News Feed.
2. Actively Share Your Business Page
Once you and your employees have followed the page, the next step is to actively share posts from your business page on your personal Facebook page weekly. This will help your business posts gain more exposure.
3. Utilize Your Email Signature
One easy tweak to your email can increase your social media exposure organically. Simply list and link to your company’s social media channels in your business email signature. Any clients who receive an email from you will know exactly how and where to find your posts online.
Facebook’s algorithm is constantly evolving, and as marketers we have to stay on top of all the latest changes. In the midst of all these changes, it’s important to continue delivering high-quality content that your fans want to see. If you’d like help developing that content – and making sure it gets seen – drop us a line.