FB+IG Management Plans

With Facebook and Instagram Basic Monthly Management from Fly Pages, you can leverage the power of Facebook’s data targeting to drive your business and sales goals through monthly monitoring and consulting. Fly Pages Facebook and Instagram Basic Monthly Management includes:

• Mid-month campaign management with the following features:
  • Turn off low performing ads
  • Optimize Cost Per Click (CPC) or other ad goals
  • Recommendations may be made for a campaign or ad changes (Changes will be made by client)
    • Changes can be made by Fly Pages with prior written client approval at a billable rate of $100/hr
      • You will only be billed for time incurred
• End of month campaign report outlining the following performance measurements:
  • Campaign budget status – spend vs. budget
  • Ad performance status
    • E.g. Cost per Click (CPC) or Cost Per Landing Page View
    • Top performing ads
    • Top performing audience

Fly Pages services are for monthly management only. Additional client out-of-pocket ad costs from Facebook will be incurred. Minimum recommended out-of-pocket ad budget is $10/day. Ad charges will be billed directly to your credit card. A one-month minimum commitment is required.

Our Facebook and Instagram Advanced Monthly Management includes:

• Campaign performance improvement recommendations via email or 30 min conference call
  • Recommendations are included but not limited to:
    • Targeting adjustments
    • Landing page adjustments, conversion tracking
    • Ad copy or image revisions
    • Offer or CTA recommendations
    • Budget adjustments
• Fly Pages will provide campaign and ad revisions as outlined below:
  • 1-round of major adjustments to existing ad campaign
  • 1-round of minor ad copy adjustments
• Fly Pages will provide mid-month campaign management including:
  • Recommendations for campaign or ad adjustments
    • Make your approved campaign adjustments
    • Turn off low performing ads
    • Optimize Cost per Click (CPC) or other ad goals
• We will provide you with an end of month campaign report outlining the following performance measurements:
  • Campaign budget status – spend vs. budget
  • Ad performance status
    • E.g. Cost per Click (CPC) or Cost Per Landing Page View
    • Top performing ads
    • Top performing audience
• Conversion results (if necessary measurement components are given)
• E.g. # of calls, form fills, downloads, email inquiries, etc.
• Lead results (if necessary measurement components are given)
• E.g. Total leads, Cost per lead (CPL), Return on Investment (ROI)

Fly Pages services are for monthly monitoring and management only. Your additional out-of-pocket ad costs from Facebook will be incurred. Minimum recommended out-of-pocket ad budget is $10/day. Ad charges will be billed directly to your credit card. A one-month minimum commitment is required.

With our Facebook and Instagram Advertising Premium Package, you can leverage the power of Facebook’s data targeting to drive your business or sales objectives with expert set-up and comprehensive support.

Our premium package includes best practice set-up of your campaign so you know your ads will be running in line with the latest Facebook and Instagram ad trends. With the premium package, you’ll also have peace of mind knowing that the Fly Pages team of Facebook and Instagram specialist will be monitoring and managing your ad campaign for the first 30 days to ensure you are getting maximum results. Our Premium Package includes:

CAMPAIGN SET-UP SERVICES

• Fly Pages will work with you to establish your initial goals and/or objectives of the campaign as outlined below:
  • Schedule a 30-minute to 1-hour conference call to finalize campaign details and objectives
  • Provide recommendations for: 
    • Campaign targeting and A/B ad testing
    • Goal conversion measurement
    • Landing page set-up (when applicable)
    • Campaign budget
  • Identify measurable tracking outcomes for campaign
• Fly Pages’ expert campaign set-up includes:
  • Create and set-up your Facebook and/or Instagram ad campaign structured to meet your agreed to goals and objectives.
    • up to 2 total ad sets and 4 total ads
      • With a 1-campaign purchase, you may choose either Facebook or Instagram
      • With a 2-campaign purchase, you may choose to use both campaigns on either Facebook or Instagram, or you can choose to use one campaign on each platform
    • 1-round of minor revisions
  • Provide tracking URLs for measurement in your Google Analytics account.
    • Note: Ad Campaign set-up does not include setting up goal conversions in Google Analytics. An additional quote for this service can be provided upon request.
  • Provide Facebook Pixel code to you or your web developer for ad conversion tracking.
    • Note: Ad Campaign set-up does not include setting up your Facebook Pixel on your website. An additional quote for this service can be provided upon request.
  • Incorporating client provided photos into your ads as needed.
    • Stock photos can be purchased by Fly Pages for reimbursement with your approval

CAMPAIGN MANAGEMENT SERVICES

• Fly Pages will provide the following weekly campaign services for up to the first 30-days of your campaign’s duration:
  • Turn off low performing ads as needed.
  • Optimize Cost Per Click (CPC) or other goal measurements as needed.
  • Provide recommendations for campaign adjustments as needed.
  • Provide mid-campaign and end of campaign reporting which includes:
    • Campaign budget status – spend vs. budget
    • Ad performance status
      • E.g. Cost per Click or Cost Per Landing Page View
      • Top performing ads
      • Top performing audience
  • Conversion results (if necessary measurement components are provided by client)
    • E.g. # of calls, form fills, downloads, email inquiries, etc.
    • Lead results (if necessary measurement components are given)
    • E.g. Total leads, Cost per lead (CPL), Return on Investment (ROI)

Fly Pages services are for set-up, creation and first month’s management only. Additional client out-of-pocket ad costs from Facebook will be incurred. Minimum recommended out-of-pocket ad budget is $10/day. Ad charges will be billed directly to your credit card. A one-month minimum commitment is required.