‘Twas the season of Christmas, when all through the market
Businesses are stirring, especially social media accounts;
The trees are decorated in stores with care,
In hopes that customers will soon be there;
The businesses’ content creators were in a jam;
While visions of deadlines danced in their heads;
So Fly Pages gives them tips in the post below,
And, they write wonderful and festive content with a “ho, ho, ho!”
Christmas season is the perfect time to get creative with your brand’s social media content. Think about some of these ideas as you prepare your holiday content with these 6 content ideas during the Christmas season!
1) What’s going on in your community?
- Research what your community has going on during the holidays and spread awareness by adding in business information. For example, is your business sponsoring any holiday events in your city? Create a post to let your community know about the event and throw in some business information while you’re at it.
2) Use your consumer’s content.
- Your consumers are your best sources of information, and they appreciate when you recognize them by sharing their content on your page. If a consumer posted a beautiful picture of one of your products under the Christmas tree on Facebook or Instagram, share it on your page via “share” on Facebook or “repost” on Instagram.
3) Incorporate holiday-themed graphics into your posts.
- Get festive by adding snowmen, snowflakes, Santa and his elves and other holiday visuals. Think about the ways you can incorporate holiday colors such as gold, silver, red and green into your posts so your brand and images are in the holiday spirit.
4) Holidays during the holidays.
- There are more holidays than just Christmas during December. Be sure to take into consideration what your brand’s message is and what your consumer audience is. For example, do most of your consumers celebrate a variety of religious holidays such as Christmas, Kwanza, Hanukkah? Or, is your company international and need to recognize holidays such as Boxing Day, St. Lucia Day or others? Take the time to evaluate the characteristic of your market and give recognition to various days during the holiday season.
5) Work with a local charity.
- The holiday season is a time to give back to those in your community. If your business has a fundraiser for a local charity or volunteers to help with a holiday event, take photos and share your experiences on social media accounts.
6) Hold a holiday photo competition.
- Everyone loves a good competition. Ask your followers to post holiday photos with your products or at your business when they come to visit. It is an easy way to spread awareness about your company and get your followers engaged. Make sure to share the winning posts on your page to further engagement!