Spring is finally here! And with it comes a renewed sense of energy and excitement. As the weather warms up and flowers start to bloom, it’s the perfect time to freshen up your spring marketing strategy and take advantage of the new opportunities that come with the season.
Whether you’re looking to promote new products, engage with your audience in a new way, or simply reinvigorate your brand messaging, there are plenty of ways to make the most of this time of year. In this blog post, we’ll explore seven tips for sprucing up your spring marketing and making the most of the season ahead.
Evaluate Your Spring Marketing Goals
March is an interesting time in business, signifying both a beginning and an end. Quarter 1 is coming to a close, and spring is right around the corner. It’s a great time to take a closer look at your goals – as well as industry trends – and make sure you’re on track with your big-picture marketing strategy. Use this time of transition to make adjustments or even create new goals that will set your brand up for success heading into Q2 and fill in any gaps in your marketing.
Refresh Your Website & SEO
You could design the best spring marketing strategy ever, but if your website isn’t optimized for SEO then it’s unlikely you’ll see the results you’re hoping for. Use this change in seasons to freshen up your site’s content and nail your SEO strategy. (P.S. One of our SEO experts has already answered our most frequently asked questions about SEO. Check out the Q&A here!)
Spruce Up Your Brand with Spring Themes
Maintaining your brand’s consistency is important throughout the year, but it doesn’t hurt to add a little seasonal fun to show your playful side and stand out in the crowd. Something as simple as swapping out your social media profile pics with a spring-themed photo will do the trick. If you want to take it a step further, add some flowers to your logo and pop in a spring-themed background to your website. Don’t forget to update your CTAs so they reflect the spring language as well.
A/B Test Spring-Themed Ads
Make sure your digital ad copy and graphics are in line with the season. Get rid of any outdated fall or winter ads and brighten things up for spring. While you’re at it, raise your spring marketing game by A/B testing different spring graphics or images to find out what your target audience is loving this time of year.
Host a Spring Sales Event
Create a limited-time-only spring savings event and promote it with direct mail or email campaigns. Design offers like redeemable coupons, prizes, or even free gifts with a purchase. Referral programs are always a good idea too. Whether the event is in-store or virtual, your customers will love a great spring deal!
Spring-ify Your Social Media Strategy with Holidays and Hashtags
Spring is packed with a line-up of holidays and events that are ideal for social media reach as well as sales ideas. Here’s a quick list along with some great hashtags to help your posts get seen.
- Women’s History Month (March)
- Daylight Savings Time
- St. Patrick’s Day
- First Day of Spring
- National Mom & Pop Business Owner’s Day
- April Fool’s Day
- Tax Day/Season
- Teachers Day
- Nurses Day
- Mother’s Day
- Kentucky Derby
- Cinco de Mayo
- Memorial Day
#springisnear #springishere #madeintheshade #aprilshowersbringmayflowers #springtime #springcleaning #springbreak #springfever #tasteofspring #aprilfools #springshowers #itsaspringthing #freshandnew #hoppyeaster #luckoftheirish #happystpatricksday #byewinter #hellospring
If you need help with your spring marketing, reach out to the Fly Pages team for a free 30-minute consultation. We would love to help you bring in this new season in style!